Business Models for High Tech Products Essay Example | Topics and Well Written Essays - 1000 words

Business Models for High Tech Products - Essay ExampleThis limitation applies equally well to orchard apple trees other technological ventures such as the iPod, the iPhone and the iPad and others where it is obvious that Apples products target the upper segments of the commercialise alone. This is to a greater extent often done by Apple through differentiating their products with larger price tags for example the i-series of products from Apple is generally 30% or more priced from other market competitors. Whereas companies like Nokia have been ruling the market through domination of the underdog customer, Apple has chosen non to do so. Recently as other competitors have jumped into Nokias market share, the company has held steady because the debase end of the market is still firmly in its hand. In Apples case this is in truth different. Time and again Apple has found itself in troubled waters because Apples market segment (more appropriately targeted customer segment) has come un der attack from other product makers. This has meant the bleeding of revenue enhancement to other competitors while Apple scrambles to innovate their products in the market segment under attack in order to keep relevant. The case of Windows 7 is very relevant in this regard. The introduction of Windows 7 hit the iOS market for computing solutions rather hard and Apples domestic computing solutions user drifted give away of hand while Apple scrambled to recapture their interest. Had Apple been more diversified such as in the government and the corporate sectors, the threat would not have been that dangerous. Currently Apple derives most of its revenue from the mobile computing lineup consisting of the iPod, the iPad and the iPhone. The segment of mobile computing is expected to rise all the more in coming years as people would be looking for simple, lightweight mobile devices instead of grounded desktops and bulky laptops. The question now is how Apple plans to kick the bucket in an already crowded environment. Historically Apple has been providing its core and peripheral consumers with something new every other quarter or so but this barrage at innovation seems like dying down now. Future Course of Action Strangely enough Apple has always had the Steve Jobs stigma. As long as Mr. Jobs was online, Apples applecart seemed to move in the right direction. In this sense, Apple has always been a Jobs-centric company. The death of Steve Jobs in recent days might trance disaster for Apple as a company because previous runs with Jobs provide ground for such belief. Apple can already be seen entangled in a losing battle as the companys most recent release the iPhone 4S was a complete disaster. The primary reason that the iPhone 2G succeeded was because it gave something to the market that was never thither already even with the large variety on hand. Apple fanatics and others were all expecting Apple to come out with some new and innovative device that would erst a gain revolutionize the world of smart phones but Apple has failed to live up to these expectations. This serves as a beacon for Apples future give of action the company should refrain from delivering half baked pizzas one after the other. The company needs to bring in something big and well planned and penalise like Steve Jobs delivered the iPod lineage. For another thing, Apple needs to lower the price tags on its devices